WHAT IS WATU ANALYTICS?

Is an online focus group platform that has become very popular with organizations looking to collect in-depth data from segments of people. Watu Social uses a hybrid approach that uses a mix of online and offline data collection procedures. This enables rich and diverse respondent input.
 
WHAT IS WATU ANALYTICS MAIN FOCUS?

Watu Analytics focus is on customer satisfaction we use this platform to routinely conduct qualitative satisfaction surveys to determine clients’ level of satisfaction with different brands. respondent feedback that is contained in on our platform and the helps companies identify dissatisfied consumers, better understand their needs, optimize products, and improve customer service.
 
WHAT MAKES WATU ANALYTICS DIFFERENT FROM OTHER PLATFORMS?

1.      Watu Analytics provides detailed information
Our open-ended questions help a lot in providing a piece of more detailed information. Whenever you want to gather details of any aspect, for instance, the experience of any particular product or service from a company; our open-ended questions give raw consumer feedback which is important to brand owners to really understand the consumers.

2.      Give real customer insights
Our open-ended questions enable you to get real customer insights regarding your products/services and their experience in their own words. You get to know their perceptions, opinions, attitudes towards your brand.

3.      Allows an infinite range of answers
Unlike closed-ended questions, our open-ended questions have no limit to answers/responses. Customers are free to write what they feel, and you get to have rich data with some unexpected aspects of your products and services.

4.      Get adequate answers to complex issues
Using our open-ended questions is the only way to collect the answers you need. In a situation that requires contextualization, complex description and explanation, a simple Yes/No or multiple-choice answer just won’t cut it. When you’re asking someone to explain a decision or report a problem, for example, open-ended questions tend to work best.

5.      Learn something you didn’t expect
All this freedom to give any answer, of any length and with any level of detail, means that you’ll sometimes discover something completely unique and unexpected among your survey responses. Whether it’s a process innovation that’ll save the company money or a marketing concept with the potential to boost your brand, these unanticipated answers can be extremely valuable.
 
WHY YOU NEED TO USE WATU ANALYTICS PLATFORM

1.      Lower Cost
Our are a lower-cost alternative to in-person focus groups. One of the significant expenses of focus groups is facility rental and travel. Without needing to be in-person, there is no need for a facility and no need for travel and other associated costs.

2.      Quick sense on the pulse in market
In organizations brand owner and managers need to be able to balance the budget that is available for use to conduct marketing activities and also to get a sense of what consumer feedback is without conducting the full research study/survey. Watu Analytics this down this process to quickly ask the right questions, to give you the needed answers with a quick turnaround time. No muss no fuss!